Brands & Partners

Partnership with purpose

We're building relationships with brands that share our belief in challenge, community and meaningful experiences.

Partnerships can include member benefits, events, product collaborations, challenge support and community initiatives.

We want partnerships that create value for everyone involved — our members, our partners and the wider community.

Rigorous Real-World Testing

Apparel

Wear-Testing in Extreme Conditions

Our athletes put your gear through its paces across varied UK terrains and weather, providing invaluable feedback on durability, comfort, and performance.

Nutrition

Field Trials & Performance Data

From energy gels to hydration systems, we conduct trials to assess efficacy, palatability, and real-world impact on endurance performance.

Insights

Transparent Reporting & Analytics

Beyond qualitative feedback, we can provide clear, actionable data and detailed reports, translating raw performance into strategic product insights.

Brands we have worked with or are currently working with across different projects